{"id":1256,"date":"2020-09-11T09:51:31","date_gmt":"2020-09-11T09:51:31","guid":{"rendered":"https:\/\/web.magexo.net\/?p=1256"},"modified":"2020-09-15T10:22:49","modified_gmt":"2020-09-15T10:22:49","slug":"why-is-magento-a-global-leader-in-b2b-e-commerce-according-to-gartner","status":"publish","type":"post","link":"https:\/\/web.magexo.net\/en\/blog\/2020\/09\/11\/why-is-magento-a-global-leader-in-b2b-e-commerce-according-to-gartner\/","title":{"rendered":"Why is Magento a global leader in B2B e-commerce according to Gartner?"},"content":{"rendered":"<p style=\"text-align: center\"><span style=\"font-weight: 400\">Magento is a world leader in e-commerce platforms according to Gartner and Forrester. It is one of the most flexible and reliable platforms in the world. It offers many B2B features that help digital transformation, support B2B processes, and increase sales in the B2B sector.<\/span><\/p>\n<p><!--more--><\/p>\n<h2>B2B is a great opportunity for the e-com world<\/h2>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">According to a Forrester survey, 93% of B2B customers prefer to shop online before visiting a brick-and-mortar store. Yet there are still many B2B companies in the market that do not sell online and have not entered the digital transformation. Business models are changing and B2B retailers and customers prefer digital pathways.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">In the field of e-commerce, the B2B sector was behind B2C, mainly in terms of the use of new technologies. Many wholesalers, manufacturers, and distributors have only had websites to present their goods so far, which is currently completely inadequate. The global pandemic has greatly accelerated and increased the need for these companies to select and implement an e-commerce platform.<\/span><\/p>\n<p><img data-aspectratio=\"1024\/359\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" class=\"size-large wp-image-1246 aligncenter lazyload\" data-src=\"https:\/\/web.magexo.net\/coGhk58axEfl4\/uploads\/2020\/09\/Navrh-bez-nazvu-60-1024x359.png\" alt=\"\" width=\"1024\" height=\"359\" data-srcset=\"https:\/\/web.magexo.net\/wp-content\/uploads\/2020\/09\/Navrh-bez-nazvu-60-1024x359.png 1024w, https:\/\/web.magexo.net\/wp-content\/uploads\/2020\/09\/Navrh-bez-nazvu-60-300x105.png 300w, https:\/\/web.magexo.net\/wp-content\/uploads\/2020\/09\/Navrh-bez-nazvu-60-768x269.png 768w, https:\/\/web.magexo.net\/wp-content\/uploads\/2020\/09\/Navrh-bez-nazvu-60-450x158.png 450w, https:\/\/web.magexo.net\/wp-content\/uploads\/2020\/09\/Navrh-bez-nazvu-60-348x122.png 348w, https:\/\/web.magexo.net\/wp-content\/uploads\/2020\/09\/Navrh-bez-nazvu-60-193x68.png 193w, https:\/\/web.magexo.net\/wp-content\/uploads\/2020\/09\/Navrh-bez-nazvu-60-560x196.png 560w, https:\/\/web.magexo.net\/wp-content\/uploads\/2020\/09\/Navrh-bez-nazvu-60.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">However, choosing the right platform, including the right e-commerce system, is a challenge. Therefore, I will mention here a few points that need to be kept in mind. It must meet the requirements that will be essential for your business and the achievement of goals:<\/span><\/p>\n<ul>\n<li><b>Scalability<br \/>\n<span style=\"font-weight: 400\">Possibility to shop anywhere and anytime. B2B purchases are cyclical. Delays are a threat to business. Therefore, the B2B e-commerce platform must, regardless of the circumstances, time of day, or heavy loads (sales peaks), allow for uninterrupted shopping.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/b><\/li>\n<li><b>Customer experience<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">B2B customers have experience with advanced B2C systems, and therefore expect B2B e-shops to have the same high standard and features. The ability to provide customers with B2B purchasing experience at a remarkably high level, which corresponds to the quality of B2C sales channels, is a guarantee of success.<\/span><\/span><\/span><\/li>\n<li><b><b>Features<br \/>\n<span style=\"font-weight: 400\">An extensive, configurable set of features that you implement according to your needs, processes, and requirements or the needs of your buyers. Magento offers 5,000+ ready-to-use features that save time and money and make business easier. For foreign clients, it is necessary to consider currency and tax differences, Geoblocking ordinance, etc.<br \/>\n<\/span><\/b><\/b>For example Order Approval Workflows is an essential feature, more in the image below.<\/li>\n<\/ul>\n<p><img data-aspectratio=\"1024\/359\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" class=\"size-large wp-image-1196 aligncenter lazyload\" data-src=\"https:\/\/web.magexo.net\/coGhk58axEfl4\/uploads\/2020\/09\/Navrh-bez-nazvu-53-1024x359.png\" alt=\"\" width=\"1024\" height=\"359\" data-srcset=\"https:\/\/web.magexo.net\/wp-content\/uploads\/2020\/09\/Navrh-bez-nazvu-53-1024x359.png 1024w, https:\/\/web.magexo.net\/wp-content\/uploads\/2020\/09\/Navrh-bez-nazvu-53-300x105.png 300w, https:\/\/web.magexo.net\/wp-content\/uploads\/2020\/09\/Navrh-bez-nazvu-53-768x269.png 768w, https:\/\/web.magexo.net\/wp-content\/uploads\/2020\/09\/Navrh-bez-nazvu-53-450x158.png 450w, https:\/\/web.magexo.net\/wp-content\/uploads\/2020\/09\/Navrh-bez-nazvu-53-348x122.png 348w, https:\/\/web.magexo.net\/wp-content\/uploads\/2020\/09\/Navrh-bez-nazvu-53-193x68.png 193w, https:\/\/web.magexo.net\/wp-content\/uploads\/2020\/09\/Navrh-bez-nazvu-53-560x196.png 560w, https:\/\/web.magexo.net\/wp-content\/uploads\/2020\/09\/Navrh-bez-nazvu-53.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Magento omnichannel opens new sales channels and enables rapid product launches. It has many sales support features, allows relevant and personalized referrals, and cross-sell or upsell. It meets the needs of the market and customers.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Magento&#8217;s advanced analytics enable initial personalization of the offering right from the customer&#8217;s B2B contact with the sales platform based on an automatically recognized location, language, and currency.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left\">What other features and benefits does Magento offer?<\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li><b><b><b><b>Quality presentation and the possibility of comparing products<br \/>\n<span style=\"font-weight: 400\">Your users need to be able to assess products. The form of the table, with the possibility of sorting products according to the content of columns, allows easy comparison of selected functions of many products, which is common practice in B2B. You get this type of presentation thanks to the native features of the Magento platform, which allows the end customer to switch from the traditional B2C view to the table view of product categories, configurable by the system administrator.<\/span><\/b><\/b><\/b><\/b><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u00a0<\/span><b>B2B and B2C customers in one system<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">Flexible customer group policy is another feature of Magento. Thanks to this, it is possible to effectively manage B2B and B2C customers and present them with separate prices and product categorization. It is common practice to allow free access to the B2C offer for B2C retail customers and the need to log in for B2B customers to obtain their B2B layouts and functions &#8211; all for easy identification.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Customer groups<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">Magento offers the possibility of customer segmentation. This feature, available in the Magento version, facilitates advanced and dynamic promotion policies based on customer behaviour and purchase history.<\/span><\/span><\/span><\/li>\n<li><b><b><b><b>Seamless integration with ERP systems<br \/>\n<span style=\"font-weight: 400\">All B2B vendors have their ERP system for tracking inventory, orders, etc. The possibility of ERP integration guarantees a seamless sales process. Magento is ready for integration with any ERP system using an API.<\/span><\/b><\/b><\/b><\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\">\n<div id=\"popup-form\" class=\"popup-form-wrapp\">\n\t\t<a class=\"js-popup-form-open btn btn--job\" href=\"#\">FREE 3h Consultation<\/a><\/p>\n<div class=\"js-popup-form popup-form\">\n<div class=\"js-popup-form-close popup-form-background\"><\/div>\n<div class=\"popup-form-box\">\n<div class=\"popup-form-container\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f763-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\">\n<p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\">\n<ul><\/ul>\n<\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/1256#wpcf7-f763-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"763\" \/><br \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.8\" \/><br \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><br \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f763-o1\" \/><br \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><br \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><br \/>\n<input type=\"hidden\" name=\"_wpcf7dtx_version\" value=\"4.5.0\" \/><br \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div class=\"form-box\">\n<div class=\"form-box-section form-box-section--thin\">\n<div class=\"form-box-section__title\">\n<p>Let's talk\n\t\t\t<\/p>\n<\/p><\/div>\n<div class=\"form-box-section__text\">\n<p><a href=\"https:\/\/calendly.com\/kramarm\/e-commerce-consultation?month=2023-10\" style=\"text-decoration: underline; font-weight: bold;\">Book your meeting here<\/a> or fill out the quick form and we will get back to you as soon as possible:\n\t\t\t<\/p>\n<\/p><\/div>\n<div class=\"form-row\">\n<div class=\"form-col form-col--required\">\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"form-row\">\n<div class=\"form-col form-col--required\">\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your contact e-mail\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"form-row\">\n<div class=\"form-col form-col--required\">\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"tel-523\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your contact phone\" value=\"\" type=\"tel\" name=\"tel-523\" \/><\/span>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"form-row\">\n<div class=\"form-col form-col--required\">\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your message (description of what you need help with, etc.)\" name=\"your-message\"><\/textarea><\/span>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"form-row\">\n<div style=\"text-align: center\" class=\"form-col\">\n<p>I confirm the processing <a href=\"https:\/\/web.magexo.net\/en\/consent-to-the-processing-of-personal-data\/\" target=\"_blank\"> of my personal data.<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"form-row form-row--btn\">\n<div class=\"form-col\"><\/div>\n<\/p><\/div>\n<p><span id=\"wpcf7-6a0cfa216cc60-wrapper\" class=\"wpcf7-form-control-wrap email-wrap\" style=\"display:none !important; visibility:hidden !important;\"><label for=\"wpcf7-6a0cfa216cc60-field\" class=\"hp-message\">Please leave this field empty.<\/label><input id=\"wpcf7-6a0cfa216cc60-field\"  class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"email\" value=\"\" size=\"40\" tabindex=\"-1\" autocomplete=\"new-password\" \/><\/span>\n\t\t<\/p>\n<div class=\"form-row form-row--btn\">\n<div class=\"form-col form-col--center\">\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn\" type=\"submit\" value=\"Send\" \/>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<div class=\"js-popup-form-close popup-form-close icon-close\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u00a0<\/span><b>Simplified order processing and invoicing<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">The flexibility of order management. View order history from A-Z. Ability to completely customize the status of the order fulfilment process depending on your specific business needs and B2B practices. Magento offers all this, including the cash register process with a lower number of steps for placing an order.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Multilevel pricing system<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">Possibility of price gradation for different customer groups. The system also offers the possibility of negotiating price conditions and preparing individual offers for the client.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Responsive design and mobile experience<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">Thanks to its flexible interface and architecture, Magento is one of the best e-commerce platforms in the context of RWD. B2B customers expect the same mobile shopping experience as in the B2C sector. That is what Magento can provide.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Managing administrator privileges<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">Magento allows you to manage access rights to the Access Control List (ACL), which allows store employees to access only selected functionalities. Accesses are managed in groups or individually, also at the level of individual stores.<\/span><\/span><\/span><\/li>\n<li><b>Add to cart based on SKU<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400\">B2B customers can quickly add products to their cart by entering the product SKU without visiting the product pages. This helps handle large orders and makes it easier for customers to import them, for example through printed product catalogue SKUs.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><strong>Read about <a href=\"https:\/\/web.magexo.net\/en\/blog\/2020\/07\/07\/get-to-know-the-features-of-magento-commerce\/\">other features on our blog.<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>In a nutshell<\/h2>\n<p><span style=\"font-weight: 400\"><strong>Magento is a scalable and omnichannel platform, suitable for B2B.<\/strong> The system simplifies your life, allows you to monitor the behaviour of your customers, flexible management of pricing and discount policies, easy ERP integration, and much more. With Magento, you will simplify your processes, speed up, and expand your business. And with a wealth of ready-to-use features and reasonable development costs, you minimize TCO and Time-To-Market.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You will have everything under control and thanks to that you will have the space to build relationships with your customers and your image in the market.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Magento is a world leader in e-commerce platforms according to Gartner and Forrester. It is one of the most flexible and reliable platforms in the world. It offers many B2B features that help digital transformation, support B2B processes, and increase sales in the B2B sector.<\/p>\n","protected":false},"author":11,"featured_media":1237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[20],"class_list":["post-1256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-magento-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why is Magento a global leader in B2B e-commerce according to Gartner? - MageXo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.magexo.net\/en\/blog\/2020\/09\/11\/why-is-magento-a-global-leader-in-b2b-e-commerce-according-to-gartner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is Magento a global leader in B2B e-commerce according to Gartner? - MageXo\" \/>\n<meta property=\"og:description\" content=\"Magento is a world leader in e-commerce platforms according to Gartner and Forrester. It is one of the most flexible and reliable platforms in the world. 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